Visitor FAQs

When and where?

30th March - 1st April 2020

The NEC, Birmingham, B40 1NT


Opening times

Monday 30th & Tuesday 31st - 10.00am - 5.00pm

Wednesday 1st April - 10.00am - 4.00pm


Why should I visit?

Farm Shop & Deli Show brings together the great and the good of the speciality market to celebrate the very best of British produce, Farm Shop & Deli Show is where established players mix with burgeoning entrepreneurial brands to create a showcase like no other. Throughout the three days, Farm Shop & Deli Live will be home to a comprehensive programme of demonstrations, interactive live debates and tastings, all focused on improving the bottom line.


Will there be any seminars, workshops or demonstrations?

Yes, there will be a cutting-edge and highly engaging content programme, informed by our own specialist journalists and external experts.


Who will be exhibiting?

Exhibitors cover the length and breadth of the food and drink industry from Ingredients, manufacturing and processing to grocery, foodservice, speciality retail and wholesale.


How do I register?

Registration for Farm Shop & Deli Show is now open. Click here for your free visitor badge. 


What is the cost?

Farm Shop & Deli Show and its co-located shows are free to attend.


I’m a member of the press can I get a press pass?

If you are already receiving show press releases from us, you will automatically be registered as Press for the show and your ‘Press badge’ will be emailed to you a week before the event. If however you wish to start receiving our releases and would like to attend the event, please email with details of your publication and job title. Please take a look at our Press Admissions Policy here.


Is there a show guide?

Yes, this will be available at the show free of charge to all visitors.


If I have registered for the exhibition, can I attend on more than one day?

Yes, once registered you can come along any day and your badge allows you in on multiple days.


If I have registered for Farm Shop & Deli Show, can I attend the other shows?

Yes, registering for Farm Shop & Deli Show also allows you access to all other shows including; Foodex, The Ingredients Show, Food & Drink Expo and National Convenience Show.


I'm worried that I haven't received my badge yet, what can I do?

Badges will be emailed to you prior to the event unless opted otherwise. If you have opted to have your badge mailed to you, you will receive this two weeks prior to the show. If you don't receive your badge you can turn up on the day and a new badge can be printed very quickly for you.


Do I need proof of industry?

Farm Shop & Deli Show is trade only so you may be asked to validate your registration with proof of business onsiteI am a student, can I visit the event?



Yes, but by prior arrangement only. Please email


Can my children visit the event with me?

No, this is a trade event and strictly no under 16s will be admitted including babies in arms.


Access and facilities

For access information and facilities, visit the NEC website


What can I do if my question has not been answered by any of the above?

Please call the organisers on 01293 610244


novel coronavirus: information for all our customers

In light of the recent coronavirus outbreak in Wuhan city and Hubei Province in mainland China, we have been monitoring developments closely. Working closely with our Chinese partners and exhibitors we have taken a mutually difficult decision that there will NOT be any Chinese pavilions at the shows 30th March – April 1st 2020, NEC, Birmingham. Our support, thoughts and sympathies are with our Chinese partners and people affected with this virus.