Mexican sauces and ice cream-inspired spreads are among the new products visitors will be able to see at Farm Shop & Deli Show at the NEC Birmingham in April.
Farm Shop & Deli Show is part of the UK Food & Drink Shows that will bring together 30,000 visitors and 1,500 exhibitors from across the grocery, hospitality, specialist retail and manufacturing sectors to network, see the latest innovations and gain invaluable insights. (See end of this article for more information.)
Here are just five examples of products buyers will be able to see at Farm Shop & Deli Show:
Joy spreads
Supplier: Joy
Stand: Farm Shop & Deli Show G177
The founders of Joy also run an ice cream business and have been inspired by ice cream to create a range of creamy spreads offering interesting flavours and textures. Joy says the spreads have been designed to be eaten as a dessert, or as accompaniments to other foods such as pancakes, waffles and porridge. Flavours include crunchy pistachio, crunchy hazelnut chocolate with crispy wafers and chopped hazelnuts, and crunchy coconut with crispy wafers and toasted almond pieces. They are sold in 330g glass jars for the retail market and in 1.3kg and 3kg tubs for commercial use.
Honey & Anise Rum
Supplier: Revival Rum
Stand: Farm Shop & Deli Show D270
Founded in 2022, Revival Rum is based on a farm in Northamptonshire and follows traditional Jamaican rum processes wherever possible. The business launched its first unaged rum last year and has used this as the base for two spiced rums, a pimento-based one and honey & anise. The business is set to release its first aged rum later this year and will be offering tasters of the aged rum at the Farm Shop & Deli Show.
Somali Tease
Supplier: Tea Tease
Stand: Farm Shop & Deli Show D265
Inspired by his Greek Cypriot and British heritage, Michael Victoros launched Tea Tease to merge traditional tea flavours with global influences and uses ethically sourced ingredients to offer an innovative tea experience. The business will be showcasing its latest blend, Somali Tease, at the Farm Shop & Deli Show. Sold in a pack of 40 biodegradable tea bags, Somali Tease is described as combining robust black tea with cinnamon, clove, and cardamom to offer an aromatic, spiced flavour that sets it apart from typical black tea blends.
Craq
Supplier: Craq
Stand: Farm Shop & Deli Show J179
Craq are shards of caramel coated in milk chocolate and sprinkled with salted pecans (rsp: £5.95/100g bag). They are the creation of Michelle and Mark Lipman, who emigrated to the UK three and a half years ago from South Africa, where they had a factory making a similar product. "We are passionate about making a high-quality, artisanal candy with a focus on quality ingredients and traditional hand-made methods," they explain, "We use whole milk British butter, brown sugar and vanilla extract to make our crunchy caramel which we top with a creamy, couverture Belgian milk chocolate, freshly chopped pecan nuts and a sprinkle of sea salt."
Mexican Mole sauces
Supplier: Chili Maven
Stand: Farm Shop & Deli Show Q187A
Chili Maven launched as a supplier of salsa macha, a Mexican chili oil, and is this year expanding its line-up with a range of mole, a traditional Mexican sauce that is pronounced mole-ay. Sold in powder form to be mixed with water or broth to create a sauce, the mole is available in three variants: fruity, sweet and savoury Adobo; spicy and nutty Pipian Rojo; and rich and earthy Almendrado. Chili Maven is also expanding its salsa macha range with a new extra hot version.
Taking place at the NEC Birmingham from Monday 7 to Wednesday 9 April, the 2025 UK Food & Drink Shows comprises four shows that each target a sector of the food and drink industry
- Farm Shop & Deli Show brings together hundreds of suppliers to showcase the best of local and speciality produce to retailers and buyers.
- Food & Drink Expo provides buyers from retail, hospitality, wholesale, foodservice and manufacturing with information and product sourcing opportunities. To reflect the growth in the UK eating out market and continued blurring of the lines in the food and drink sectors, The Restaurant Show is this year integrated into Food & Drink Expo.
- National Convenience Show provides a platform for the convenience retailing sector to come together, from suppliers and wholesalers through to retailers.
- Foodex Manufacturing Solutions is the UK’s leading trade event for the food and drink processing, packaging and logistics industries.
Once again, UK Food & Drink Shows will feature a packed programme of expert speakers, insightful panels and inspiring demonstrations on topics and trends that are driving the industry.
New themed areas are being introduced including the Coffee Zone, the Packaging Zone, the Future Food Zone and the Business Advice Hub, which will provide access to free business advice and services.
Also new for this year will be dedicated street food areas serving a wide selection of exciting dishes and snacks to visitors.
To ensure visitors make the most of their visit, an online digital event companion will offer a comprehensive event guide, interactive floorplan, seamless indoor navigation and real-time notifications.
To find out more and register for free tickets here.
