William Reed is delighted to unveil the winners of the Farm Shop & Deli Product Awards 2026, recognising the standout products driving excellence, innovation and growth across the specialist food and drink sector.

A successful product is never judged on taste or appearance alone. The Farm Shop & Deli Product Awards take a detailed approach, reviewing every aspect of a product including:

  • Taste and sensory appeal
  • Branding and packaging
  • Commercial Practicality
  • Suitability for independent specialist retail

This careful judging process ensures that each winning product is not only high quality but also wellsuited for longterm success in independent retail. Each product is judged on its own merit, not compared with others; Bronze, Silver and Gold awards are given based only on the quality and potential of each product.

Judging for the 2026 awards began in early February, bringing together an esteemed panel of industry experts from across the specialist retail sector. This year, the panel of judges included well-known retailers and wholesalers, such as Cress Co, Cotswold Fayre, Diverse Fine Food, Booths, Fortnum & Mason and TEALS Farm Shop, whose respected expertise brings substantial weight and trust to the awards. Their combined expertise ensures that every product is evaluated with commercial insight and with a passion for the specialty food sector.  

Commenting on the awards, Amy Carr, Senior Events Executive for Exhibitions at William Reed said: “The awards provide producers with invaluable feedback from the retailers and wholesalers who understand the market best. The range of awards this year highlights not only how many exciting new products are emerging, but also how strong their quality truly is. What resonates with me most is seeing brands celebrate these wins across their platforms - a reminder that there are teams of passionate people behind every amazing product, all putting their heart and soul into their businesses.”

Celebrating the 2026 Bronze, Silver and Gold winners

This year’s award-winning products have now been officially announced ahead of the Farm Shop & Deli Show 2026, giving successful brands the valuable opportunity to promote their achievements before and during the April event.

See the full list of winners here.

Register FREE to visit the Farm Shop & Deli Show 2026 here.

The Farm Shop & Deli Product Awards 2026 Gold Award Winners are:

CLASSIC PANETTONE - OLIVIERI 1882 SRL

Craft Gin Collection - aluminibar®

Mint Choc Chip Gelato - Baboo Gelato Ltd

Booja-Booja Fudgie Brownie Chocolate Wonders - Booja-Booja

Booja-Booja Winter Special - Hazelnut Crunch & Cherry Bakewell - Booja-Booja

Booja-Booja Hot Chocolate - Booja-Booja

Booja-Booja Orange Scrunch Chocolate Wonders - Booja-Booja

Organic Grass-Fed Beef Fat - Borough Broth

Organic Grass-Fed Lamb Fat - Borough Broth

Organic Free-Range Chicken Fat - Borough Broth

Organic Grass-Fed Lamb Bone Broth - Borough Broth

Sustainably Caught Fish Bone Broth - Borough Broth

Truffle Mayonnaise - Charlie & Ivy's

Lemon, Garlic, Thyme & Balsamic Bread Dipper - Charlie & Ivy's

Truffle Oil - Black Summer Truffle & Sea Salt - Charlie & Ivy's

Ferment Fizz Lemon & Raspberry Lemonade - Ferment Fizz

Organic No1 Original Ginger Drink 200ml - CLF Wholesale

Chilli Non Carne - Cock & Bull

St Lawrence Gold Natural Amber Maple Syrup Special Edition - DJM Food Solutions LTD

St Lawrence Gold Natural Dark Maple Syrup Special Edition - DJM Food Solutions LTD

St Lawrence Gold Natural Late Harvest Maple Syrup Special Edition - DJM Food Solutions LTD

Daily Friend - Drink For Good Ltd

Drivers Old Fashioned Chilli Eggs - Drivers Pickles Ltd

Drivers Baby Onions sweetened with Maple Syrup - Drivers Pickles Ltd

KOUKAKIS, Kefir with Strawberries, Sour Cherries & Raspberries 330ml - Epiros UK Ltd

Epiros PDO Feta in Brine 200gr - Epiros UK Ltd

Koukakis Authentic Greek Yogurt 10% 500gr - Epiros UK Ltd

Pafritas Spanish Garlic Crisps 'Ajo'  - Pafritas

Fairfields Farm Sea Salt & Aspall Cyder Vinegar Hand Cooked Crisps - Fairfields Farm

Fairfields Farm Cheese & Onion Flavour Hand Cooked Crisps - Fairfields Farm

Fever-Tree Sparkling Ginger Beer - Fever-Tree Drinks

Fever-Tree Sparkling Raspberry Lemonade - Fever-Tree Drinks

Fever-Tree Sparkling Sicilian Lemonade - Fever-Tree Drinks

Fever-Tree Sparkling English Elderflower - Fever-Tree Drinks

Chicken, Ham & Leek Parcel - Fieldfare

Flawsome! 1 Litre Sweet & Sour Apple Cold-pressed Juice - Flawsome! Drinks

Forest Feast Pistachio Crisp Milk Chocolate Dates - Forest Feast

Rhubarb Chilli Jam - Fruits Of The Forage

Red Onion & Plum Chutney - Fruits Of The Forage

Hedgerow Harvest Jam - Fruits Of The Forage

Glastonbury Spring Water - Sparkling - Glastonbury Spring Water Co Ltd

Golden Road Gin - Golden Road Gin

Shirgar Spreadable - Gower View Foods

Posh Cow Welsh butter whipped with Smoked Seasalt - Gower View Foods

Willow Creek Red Fig and Vanilla Infused Balsamic Reduction - HooGe Brands

Léonce Blanc Apricot Preserve (70% Fruit) - HooGe Brands

Léonce Blanc Pear and Vanilla Preserve (70% Fruit) - HooGe Brands

Léonce Blanc Blueberry Preserve (70% Fruit) - HooGe Brands

Smoked Sea Salt 120g - Isle of Skye Sea Salt Co.

Jurassic Drinks Organic Orange Squash 740 ml - Jurassic Drinks

Jurassic Drinks Organic Blackcurrant and Lime Squash 740 ml - Jurassic Drinks

Jurassic Drinks Cloudy Lemonade Sparkling Fruit Drink 275 ml - Jurassic Drinks

Just Crisps, Ham and Mustard 40g - Just Crisps Ltd and Just Oil Ltd

Pickled Garlic Confit Paste - Kursat's

Ezme Paste - Kursat's

Enchilada Paste - Kursat's

D - Salt & Caramel - Lakrids by Bülow

C - Sour Strawberry - Lakrids by Bülow

Maldon Cure Smoked Salmon - Lambton & Jackson

Rendang - Makan Malaysia

Nirvana Helles - Nirvana Brewery Ltd

Nirvana Cloudy Lemon Lager - Nirvana Brewery Ltd

Nirvana Pils - Nirvana Brewery Ltd

Nirvana IPA - Nirvana Brewery Ltd

Nirvana Stout - Nirvana Brewery Ltd

Earl Grey Tea - Nuditea

Chilli Crisp Nuts and Seeds - Red Panda

Garlic Blend Qin Chilli Paste - RishRight Limited

Sallaku Extra Virgin Olive Oil - Sallaku Farm Limited

Sasbery London Dry Gin - Sasbery Spirits Ltd

Shobhna's Organic Desi Ghee - Shobhnas Ayurveda

SNACK'd Double Cacao & Orange Gut Friendly Oat Bar - SNACK'd

SNACK'd Apple & Raisin Gut Friendly Oat Bar - SNACK'd

Organic Tarka Dal - SpiceBox

Organic Black Dal - SpiceBox

Spirit of Ilmington Apple Brandy - Spirit of Ilmington

Spiced Mango Chutney - Stokes Sauces

Better Roasting Fat - Sublime Butter Ltd.

Rhubarb Crumble - Supper Club

Sticky Toffee Pudding - Supper Club

Mediterranean Vegetable Lasagne - Supper Club

Sylt's Scotch Bonnet & Lemon Pickling Liquor - Sylt Pickling

MELLOW VEGAN KIMCHI - The Big Pickle Co Trading as FERMARY

Aegir's Mead - Full bodied Traditional -The Lancashire Mead Company Limited

Real Coffee Organic Whey Protein - The Organic Protein Co.

Smoked Salmon and Crème Fraiche Quiche - The Original Baker

Nduja Relish - The Real Cure

Traditional Old English - The Shropshire Scratching Company

Thai Sweet Chilli Flavour - The Shropshire Scratching Company

Sweet Maple Flavour - The Shropshire Scratching Company

12 spice rack - herbs and spices - Tilz Collection LTD

White Truffle Oil - Truffle Guys

Spicy Marg - Whitebox Cocktails

Pocket Negroni - Whitebox Cocktails

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Farm Shop & Deli Show is part of The UK Food & Drink Shows, run by William Reed Ltd.