Our 2022 judging panel will be announced in early 2022. Below are detals of our 2021 judges.

Judges 2021 

Meet our Farm Shop & Deli Awards 2021 judges

Each year, Chair of Judges Nigel Barden and Co-chair of Judges, Elaine Lemm are joined by experts from the world of speciality retail, fine food and food media to form our judging panel.

They come together to evaluate the online entries for the Farm Shop & Deli Awards. Take a look at our 2021 line up...


Nigel with toy

Nigel Barden is a food & drink broadcaster, BBC London and Scala Radio. He specialises in promoting British ingredients & artisan producers and returns as our Chair of Judges for the 2021 Farm Shop & Deli Awards.


Elaine Lemm  
Elaine Lemm
 is returning again this year as our Co-Chair of Judges. Elaine is a Yorkshire born former chef-restaurateur turned national food and travel writer and voted one of the Top 50 Food and Drink Journalists in the UK. She writes for many leading food titles and is the author of three books, including the best-selling 'Great Book of Yorkshire Pudding'. Her website About British Food ranks as one of the most visited food sites in the UK.


Joining Nigel and Elaine on our 2021 judging panel Are:


Amy North is Editor at British Baker, the leading magazine for the UK’s bakery industry. She has been with the title for three years and prior to that spent several years at sister title The Grocer. Her love of bakery items, in particular doughnuts and sourdough bread, knows no bounds. She will be looking for high quality products, an understanding of customers and passion for their chosen craft in the Farm Shop & Deli Awards entries.

Amy North British Baker 2


Andy Swinscoe joins our 2021 judging line up as our current 2020 Retailer of the Year winner. Welcome to Andy, owner of the multi-award winning cheesemonger The Courtyard Dairy, Austwick in North Yorkshire.

Andy Swinscoe








Anthony Johns, and his wife Sue, own and actively run 2 thriving delis & grocers, a vibrant café and a popular beach hut in the coastal Devon villages of Appledore & Instow. In 2015 Johns of Instow won the Independent Retailer of the Year at the Farm Shop and Deli Awards.

Sue and Anthony Johns


Arthur Howell is head of an established family business with a reputation that has built steadily since his great grandfather founded his butchery business and game dealership in Binham, Norfolk, in 1889. One of Arthur’s proudest moments came in 2016 when he was named Retailer of the Year at the Farm Shop & Deli Awards.

Arthur Howell


Caroline Glover is Farm Shop Manager at Cannon Hall Farm in Yorkshire, winner of our Retailer of the Year 2019 award. This is her second year on our judging panel.

Caroline Glover


Debbie Edge, joint owner of Edge & Son in Birkenhead and winner of the 2018 Farm Shop & Deli Retailers of the Year. She will be looking for a business that really respects what they do, their customer base, the guys they are buying from and their team.  

Debbie and Callum








Henry Sandercock is the fresh foods reporter at The Grocer magazine, where he covers everything from farm to fork and poultry to plant-based. Despite coming from farming stock in Cambridgeshire he is a relative newcomer to the food and drink industry, having previously been a radio producer at both BBC Radio 2 and 4.

Henry Sandercock


Hero Hirsh is Branch Manager for Paxton & Whitfield Jermyn Street, London. Her branch won our Cheesemonger of the Year in 2017 and Hero has been a valued member of our judging panel ever since.
Hero portrait cropped







Holly Shackleton is proud to be the Editor of Speciality Food, the leading publication for the fine food industry. As a long time lover of food and independent retail, Holly says it is an honour to head up this respected magazine, to explore the market’s ever-evolving trends, products and innovations, and to share the passion of the professionals within it.

Holly Shackleton

Ian Nottage, Head of Food Development at Fresh Direct, joins the 2021 Awards judging panel and we welcome him to the team.

Ian Nottage








John Gill is Head of Trading and Marketing for Booths and has been with the Northern retailer for 14 years. John has proudly been involved in with the Farm Shop & Deli Awards for a good few years.

John Gill


Jon May is the Managing Director of Fabulous Food & Drink. Jon has over 12 years experience working within the speciality food sector including leading the Trade Development programmes at HEART of ENGLAND fine foods (HEFF) and, most recently, over 1 years experience with the local buying team at Asda. He recently took the plunge into self employment setting up Fabulous food and Drink (FFD), assisting small to medium sized food and drink producers and independent retailers grow their businesses without the expense of employing additional staff.

Jon May






Neil Nugent is currently Director at BullDogFish Ltd Panku Foods and Kulaba Kitchen Ltd. (Former Head of Product Development Iceland Foods, Director of Food and New Concepts Pizza Express group, development chef at Morrisons, & restaurateur, previously worked for Waitrose & Asda on their development side & has a good take on the artisan & commercial sides of the business. )

Neil Nugent    


Nikki Storrar from Ardross Farm Shop, who won our 2014 Farm Shop and Deli Award Retailer of the Year, returns to our judging panel this year - welcome back Nikki!
Nikki Storrar








Richard Nicholson is the oldest son of Roger and Cynthia whose family run the multi award winning Cannon Hall Farm visitor attraction in Yorkshire. The family farm has played host to Channel 5’s Springtime on the Farm for the past few years. Over the years he’s worked in many areas of the business including on the farm, in the farm shop and the butchery. Richard is a keen home cook and is enthusiastic about promoting quality locally grown food with real provenance. A graduate in graphic design and photography, he now spends most of his time in the farms marketing department.

Richard Nicholson


Simon Hurley, Managing Director, P2P Food Solutions has written pieces for Fine Food Digest and Speciality Food Magazine and consults for several food brands including Tyrrells Crisps, Australian Wagyu, Silver and Green Olives, Piltons Cider and Granny Gothards Icecream. He also works with a number of local authorities looking at healthy alternatives for their school meals offering.

Simon Hurley 3 cropped


Victoria Robertshaw, founder of Keelham Farm Shop our 2017 Retailer of the Year winner. In the same year Victoria was also named Everywoman Entrepreneur of the Year! In 2020 Victoria embarked on the next stage of her career. Having moved on from Keelham Farm Shop, she now heads up the consultancy business Delicious Planet to help other food companies benefit from her experience. Victoria also sits on the industry and government-led Retail Sector Council where she is leading on a project on the Circular Economy in retail.

Victoria Robertshaw, owner of Keelham Farm Shop, Skipton, North Yorkshire.

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