Congratulations to edge & son, the 2018 Farm Shop & Deli Retailer of the Year
Callum and Debbie Edge collecting the 2018 Retailer of the Year Award from Chair of Judges Nigel Barden, 2017 winner Victoria Robertshaw and Adam Leyland, Editor, The Grocer
Edge & Son, butchers based in Birkenhead, won the coveted Farm Shop & Deli 2018 Retailer of the Year Award. Impressing this year’s expert panel of judges and beating off the competition from the broad scope of excellence in independent fine food retail nationwide, Edge & Son cleaned up by taking home the award for Butcher of the Year, the North West regional award and the overall Retailer of the Year.
The award was announced and presented to Callum and Debbie Edge by Nigel Barden, food journalist and Chair of this year’s judges, on Monday 16th April at the Farm Shop & Deli Show 2018, which took place at NEC Birmingham. Also presenting the award was 2017 Retailer of the Year and a member of this year’s judging panel, Victoria Robertshaw from Keelham Farm Shop.
The robust judging process is managed by a panel of food industry experts that included the likes of Chairman of the Judges, food critic, journalist and broadcaster Nigel Barden; acclaimed food and drink writer, chef and Co-Chair of the Judges, Elaine Lemm; Anthony and Sue Johns and Victoria Robertshaw, previous Retailers of the Year and Chris McNeill, owner and editor of the Delicatessen Magazine - all pictured at this years finals below.
What makes edge & son a worthy winner
Co-chair of judges, Elaine Lemm, told us:
“In a time of decline of butchers around the UK, Edge & Sons, a 5th generation butchers founded in 1844 bucks that trend. The original shop in New Ferry in Wirral is in an area of economic decline, yet this family-run traditional butchers shop still thrives and they now have a second, hugely successful outlet in the award-winning Delifonseca on Dockside in Liverpool.
Their success and longevity are born from the respect they show to animals, the land, farmers and their customers. They buy only free-range, local rare or traditionally bred stock sourced from farms within 25 miles of the shop, with beef and lamb slaughtered on the premises at New Ferry. Their regard for the environment means they have ditched the use of plastic, preferring to wrap the meat in paper, and polystyrene trays replaced with bamboo. Neither does their caring ethos stop at the meat counter; they work closely with local schools helping pupils to connect with food.
Edge and Son eschew all that has gone awry with the meat supply industry putting honesty and respect for the animals and their customers at the forefront making them a beacon of light we can only hope others will follow.”
Other members of our juding panel also commented:
Overall, I really liked the sound of this business. Ambitious, great ethics and future ideas.
Well established and highly respected butchers specialising in traditional, native and rare breeds and continuing that throughout the whole business from start to finish. Very impressive.
What a great example of sustainable meat retail - a lot of butchers could learn a thing or two from Edge & Son! I love their dedication to 'nose to tail' eating (all too uncommon in today's market) and education of staff and customers.
Quality, provenance and sustainability are key, which is so important in meat retail in particular. Very good job.
Excellent in all areas, a fabulous long established business that is always looking to grow and develop in all areas.
Traditional butchers with a broad product offering.
Some substantial growth and very dynamic work joining local food hall. A true sense of tradition and service to the community.
As part of the judging process customers were invited to comment on the company, and here are just some of the comments Edge & Sons received:
Great quality meat, all from traceable sources. An honest butchers that does meat proper!
They promote real integrity and high food standards as well as being proactive in helping young people learn about where food comes from.
Fantastic butcher. Exceptionally informative regarding welfare. Helpful advice, friendly staff and good quality produce.
The most delicious meat, fantastic ethically run business, best sausages in the land!
They do an amazing job producing home-killed meat with zero waste, providing a brilliant, low-cost alternative to supermarket meat.
Beautiful range of meats all locally sourced from a family run butcher. In the heart of our community.
Chair of Judges, Nigel Barden added: "The Edge family opened their butchers shop in the Wirral in 1844 and now in their 5th generation, they maintain the family’s original high standards, but have combined them with modern business techniques. In their shop in the Delifonseca Foodhall in Liverpool’s docklands, the hanging room is glass fronted and the ageing cuts of meat are displayed like works of art, incredibly tasty ones. The family pride themselves in the longstanding relationships they have with local farmers and in the way their animals are respectfully and humanely slaughtered in the family’s abattoir at the rear of the shop. They are the epitome of top class butchers, caring about their customers, their staff and the animals who provide them with their livelihoods. They richly deserve to be lifting the award for the Farm Shop & Deli Awards Retailer of the Year.’"
On response to their win Callum and Debbie Edge told us: "When awards are as hotly competitive, important and coveted as these, then everyone really is a winner, because together, they represent so much enormous talent and hard work, blood, toil, tears and sweat! It’s just beginning to sink in, how proud we are to have achieved success in these awards, the triple – I just can’t believe it! Winning in three categories is so humbling, but it gives us the chance to celebrate with the real stars who made it all happen: our brilliantly talented staff; amazing farmers who are so passionate about their rare breeds and extensive farming environments; and our loyal and discerning customers who’ve sustained this business for 174 years.I really do think everyone who took part should look back - with huge, HUGE satisfaction - over the last ten/twenty years at how we have all transformed food retail in this country. There have always been wonderful stories to tell, but now just about everyone is hearing about them - loud and clear, thanks to those such as the knowledgeable and dedicated judges on the team at the Farm Shop & Deli Awards."
We caught up with Edge & Son in July. Take a look at the video here to find out what makes them worthy winners:
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