Congratulations to the winner of this year's Great New Idea competition, Innate Food, who were awarded Great New Idea accolade at Farm Shop & Deli Show for its range of Froze POPS popsicle

Winners Innate Food Ltd collecting award from Dan Dixon

The award was presented to Elsa Valentine and Tess Walker, Co-founders of Innate Foods by Exhibition Sales Director, Dan Dixon.

Innate Food founders, Elsa Vlaentine and Tess Walker believe that food is a combination of art, science and maths. With a vision for putting health back into snack foods, they developed the Innate range of colourful snack squares that not only good for you but taste delicious too. 

The Great New Idea competition, which invited exhibitors to put forward their best innovations of the last six months, saw over 200 entries, with the winner announced at Farm Shop & Deli Live at the NEC during the show. A shortlist of three finalists was chosen, voted for by visitors to the show, as well as other members of the industry, ahead of the event.

2017 Runners up:

Fori savoury snack bar