According to The Soil Association's 2018 Organic Market report, the UK’s organic market is now worth £2.2bn, the highest it has ever been. The report revealed that the market has now had six years of steady growth with organic accounting for 1.5% of the total UK food and drink market. This growth has been good for the independent retailers who saw a 9.7% sales increase of organic products.
With organic food and drink at an all-time popularity high, we took the opportunity to speak to some of The Farm Shop & Deli Show’s organic exhibitors to get their views and find out what’s new.
The Hilltop Honey (Stand: G130) team told us they had witnessed this increased demand first hand, with over 245,000 units from its current organic honey range leaving their headquarters in the last two years alone. For them it came as no surprise to hear of the organic market’s growth, they felt that with the increased awareness around its benefits, consumers today often prefer to invest in organic products.
Tideford Organic Foods (Stand: G71), who became the UK's first organic and vegan brand in 2016, have also seen sales growing significantly year on year. They told us this is attributable to a new, health-conscious millennial consumer looking for great tasting, healthy organic vegan food.
Fresh Essentials (Stand: L75), who are organically certified by The Soil Association and have SLASA accreditation, put it simply when they told us “You know where you are with organic, nothing added nothing taken away, just the pure natural product”. This clarity and transparency that organic products offer may well form part of the reason for the surge in their popularity with consumers, along with the increased awareness of the health and environmental benefits.
This increased demand for organic means it’s well worth upping your organic offering and there’s plenty of inspiration amid The Farm Shop & Deli Show exhibitor stands. Among the new, organic product launches at the show is Hilltop Honey’s new Organic Fairtrade Honey.
Tideford Organic Foods say they have always focussed on making food that everyone can enjoy, regardless of dietary needs and this includes their new Tomato and Basil Soup with Red Peppers and Miso, the first organic FODMAP-friendly accredited soup in the UK.
The Farm Shop and Deli Show team also liked the sound of the organic oils on offer from AVLAKI Superb Organic Olive Oils (Stand: L98) and the low-calorie, organic, gluten-free, and vegan chickpea puffs from Hippeas (Stand: G98).
There’s a vast range of organic produce to discover at the show, from wines to chocolates and cheeses – Select the ‘Organic / Fairtrade’ category on the exhibitors page to explore the full list.