Thanks to Farm Shop & Deli Show 2018, this April the NEC once again saw some of the most exceptional quality food producers from the UK and beyond grace the show floor with ingredients from specialist vinegars to edible flowers just some of the notable highlights. The exhibition hall saw the sector’s leading delicatessens, farm shops, restaurants, garden centres, food halls, butcheries and bakeries in attendance and announced record attendance as those from across the industry came together to see the hundreds of companies showcasing their best wares.


From 8-10 April 2019, Farm Shop & Deli Show will return to Birmingham’s exhibition hall alongside the National Convenience Show, The Ingredients Show and The Forecourt Show. Many exhibitors have already confirmed their spot on the floor, including Cook, Cawston Press, Global Payments, Fine Cheese Co and Pinkster Gin.

Andrew Reed, managing director of events and exhibitions at William Reed, said: “‘The line-up and content from an exhibitor and visitor point of view demonstrates the innovative and entrepreneurial spirit of the UK food sector, despite the negative headline we’ve seen daily regarding Brexit. With improving attendance levels, we can see a vibrant future for the industry. William Reed is committed to the UK market and we look forward to many more years hosting the shows and providing business critical information.”

Anne Jones, sales executive at exhibitor Hawkshead Relish Company, said: “We were absolutely delighted with the footfall and the people coming to our stand. We chose to exhibit at Farm Shop & Deli Show because we’ve done the show for several years and have always been really encouraged by the number of positive leads we’ve had from it. We exhibit at select number of shows which we feel will pay off and Farm Shop & Deli is certainly one which we always find provides a very good return on investment.” 

Jonathan Treagust, Head of Concessions at Laithwaite’s Wine, said: “We exhibited at Farm Shop & Deli last year and it worked really well for us so we were really keen to come back this year and meet more suppliers. It’s going really well so far and we’ve had the chance too chat to some really nice, engaged customers.”

Great New IdeaEach show, the Great New Idea competition is a fantastic place to see some of the most exciting and innovative products out there and this year the Farm Shop & Deli Show saw over 150 companies vying for the top prize. This year, The Pished Fish Ltd beat out the competition with its Gin and Tonic Smoked Salmon. The product has a wonderfully light smoke with notes of gin, juniper and citrus fruits such as lime, grapefruit.

Dragon’s Pantry

This year’s Farm Shop & Deli Show was full of exhibitors showcasing the very best of speciality production from traditional age old production methods to flavour innovation tapping into the most current trends. 
A highlight of each year is the Dragon’s Pantry which sees daring entrepreneurs face the ultimate test pitching new products to the show’s panel of industry ‘dragons’ after inititally receiving top tips on perfecting their pitch. This year’s winner was Big Drop Brewing Co who presented the dragons with their finest 0.5% ABV beer.

Farm Shop & Deli Awards finals

On Monday 16th April Farm Shop & Deli Live hosted the finals of Farm Shop & Deli Awards. 13 category and nine regional winners were revealed by Chair of judges Nigel Barden before the accolade of 2018 Retailer of the Year was awarded to butchers Edge & Son from Birkenhead.

The stage also welcomed a session on coffee entitled ‘Full of Beans’, an interactive coffee tasting with Elliot Wallis from Monkshood Coffee. Top retailer and trend setting coffee expert Wallis explained the benefits of embracing craft coffee, understanding coffee beans and how to ensure a consistently superior serve. He began by noting that there is no such thing as a perfect coffee, before offering advice on the best coffee machines and methods to use in an independent coffee shop. 

Food & Drink Expo, Farm Shop & Deli Show and National Convenience Show took place at the NEC alongside Foodex and for the first time this year welcomed The Ingredients Show into the selection of world class exhibitions. The combined weight of these five shows this year brought together 1,500 suppliers representing a huge array of companies and technologies within the UK’s food and drink industry. 

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