Farm Shop & Deli Show gears up for eighth successful year at NEC

Farm Shop & Deli Show 2018 returns to the NEC from 16 – 18 April

Bringing the latest developments in artisan produce to the NEC this April, Farm Shop & Deli Show is the sector’s leading event for delicatessens, farm shops, restaurants, garden centres, food halls, butcheries and bakeries as they look to discover the latest trends in speciality food and drink. The show will allow visitors to see products from over 450 companies, as well as to hear from thought leaders speaking at the Farm Shop & Deli Live Stage.

As consumers become more conscious of the origin of their food, demand for locally sourced and farmed produce continues to increase, with Datamonitor expecting retail sales to surge from £3.6bn to £4.2bn by 2021. The 2018 edition of Farm Shop & Deli Show will provide the perfect opportunity for visitors to stay at the forefront of this established and growing market by seeing some of the sector’s most exciting food and drink products.

Exhibitors at Farm Shop & Deli show represent every corner of the speciality sector. Among the diverse range of companies at the show will be confectionery specialists Amelie Chocolat; Bon Bons; and Melting Pot Fudge, drinks suppliers Cawston Press; Franklin & Sons; Laithwaite’s Wine; Tick Tock Tea and Thunder Toffee Vodka; as well as market leaders from across the speciality sector including Pasta Garofalo; Cook; Driver’s Pickles and Woodall’s Charcuterie.

Among the exhibitors is Hilltop Honey, founded in 2011 by young beekeeper Scott Davies. Having won prestigious awards for both quality and its environmental commitments, visitors can make a bee-line to Hilltop Honey, which will bring its speciality range of thyme, lavender and orange blossom honeys to the show.

Joining Hilltop Honey will be Avlaki Oils. Avlaki’s organic extra virgin olive oils capture the aroma, taste and nutritional benefits of fresh oil by harvesting only in December and bottling unfiltered in January. Following this trend for natural ingredients, whilst introducing something for those with a sweeter tooth is Beech’s Fine Chocolates. Beech’s employs traditional handmade methods and will have its all natural Champagne and Prosecco truffles and its best-selling Classic Fondant Creams on show.

Pennington’s Premium Spirits and Liqueurs will exhibit a tastebud-tantalising range, including Gingerbread, Bakewell and Kendal Mint Cake liqueurs. Those looking to keep a clear head may want to head over to Big Drop Brewing Co. The company brews low-ABV craft beers, with no artificial extraction processes. Big Drop will bring its Pale Ale, Stout and Spiced Lager to prove why it was awarded Innovator of the Year at the New Producer Awards 2017.

The Farm Shop & Deli Awards Finals

One of the most popular elements of the show is the Farm Shop & Deli Awards Finals. Now in their fifth year, the awards highlight the very best independent retailers, recognising and celebrating the highest standards in the UK and Northern Ireland market.

The long-awaited finals will be hosted by Chair of Judges Nigel Barden, renowned food and drink broadcaster. Nigel and Co-Chair Elaine Lemm, former chef turned respected food and drink writer, have evaluated the finalists shortlisted by an expert panel of judges back in November, to select the category and regional winners being announced live at the show on Monday 16 April. Nigel will also conduct a live interview at the show with the current titleholder and last year’s overall winner, Victoria Robertshaw of Keelham Farm Shop. Talking on the subject of ‘Survival of the Fittest’, Victoria will share the secrets of her success and explain how winning helped her business grow.

Awards will be handed out across 13 categories including Baker, Butcher, Cheesemonger, Delicatessen, Farm Shop Large Retailer of the Year, Farm Shop Small Retailer of the Year, Fishmonger, Food Hall, Greengrocer, Local Shop or Village Store, Market of the Year, Newcomer of the Year, and Online Business of the Year. Nine regional winners will also receive an award plus the overall Farm Shop & Deli Awards Retailer of the Year.

Farm Shop & Deli Live

Visitors looking to learn from the best will be in for more than just edible treats at the Farm Shop & Deli Show 2018, as the line-up of live talks and debates looks set to be the strongest programme since the show began. The talks will engage with broader trends across the speciality sector, including the importance of sourcing local produce, the value of having identifiable brands and how to develop a category to increase business profitability.

Among the speakers will be the inspirational Terry and Carol Tang, who have together built an award-winning business, Terry Tang Designer Cakes. The Tang family will explain to listeners how they transformed their passion into profit, as well as setting out the nitty-gritty of creating, marketing and managing a successful brand.

Sales of free-from food are on the up as consumers look to this popular lifestyle trend, with Euromonitor reporting an 11.7% sales increase in the sector last year. Never has there been a more opportune time, then, for Karen Fewell of Digital Blonde’s talk on trust, marketing and the free-from consumer. As a free-from consumer herself, Karen will combine her personal experience with her professional nous as an expert marketer, leading an informative session featuring real-life case studies, the latest trends, insights and advice – explaining how to use the powerful psychology of trust to make an emotional connection with all kinds of consumers.

Visitors will be able to drink in the latest trends as CGA Commercial Director Graeme Louden reveals the top stocks to hop on in 2018, and how businesses can maximise sales in an informative interactive tasting session. Also on stage will be TV presenter and Gloucestershire farmer Adam Henson, who will be asked by Richard Fox how the public can be helped to understand the integrity and pride farmers take in producing food.

Bread remains the most consumed food in the UK, bought by over 96% of the population according to the Grocer, so one of the most popular parts of Farm Shop & Deli Show is expected to be the return of British Baker’s Britain’s Best Loaf of 2018. The judges will make a live announcement of who managed to rise to the challenge of offering the best bread across a range of categories, including Best Sourdough, Best Wholegrain, Best Gluten Free Loaf and many others.

The live line-up will also see daring entrepreneurs face the ultimate test as they brave the Dragon’s Pantry, presenting their best ideas to a panel of industry experts. All entrants will be expected to pitch new products in return for professional advice on the best way to market and refine their offering.

Farm Shop & Deli Show Commercial Manager, Dan Eversfield, said: “Artisan food continues to be one of the success stories of the UK food and drink industry, driving growth in this sector. Farm Shop & Deli Show will showcase the very best products that our country has to offer, providing invaluable inspiration for businesses in the UK and further afield.

“British food and drink exports grew by 8.3% year-on-year to £4.9bn, with international retailers looking to take advantage of the UK’s food and drink manufacturing expertise. When you also take into account the weaker pound, products from these shores are in demand and we expect this year’s event to be a hive of acitvity with buyers joining from around the globe.”

Farm Shop & Deli Show is co-located with the UK’s largest food and drink trade event – Food & Drink Expo – National Convenience Show and Foodex, as well as the new The Ingredients Show. Together they will bring together suppliers from across the whole food and drink industry, from retailers to manufacturers. To register for free, receiving entry to all co-located shows, visit:

- Ends –

For further press information please contact Lesley Foottit or Alasdair Copland in the event press office on 020 7240 2444 or email 

Follow Farm Shop & Deli on twitter: #FSD2018

Like Farm Shop & Deli on Facebook:

Join us on LinkedIn: