The 2017 Farm Shop & Deli Show is gearing up to host its largest array of exhibitors yet. When the doors of the NEC in Birmingham open on 24th April, visitors will be met by sensory delights from over 450 companies. From the passionate artisan to established household names, products will be on display for visitors to taste, test and even judge.


Farm Shop & Deli Show visitors are encouraged to vote for their favourite food, drink, product or equipment innovation in the Great New Idea Award. To vote (and for a chance to win £250), look for the Great New idea badge on this list and complete the voting form on the page of your favourite idea. Voting is open until 17th April.

Here’s a small taste of the mouth-watering ideas and clever concepts that are in the running this year:

Popcorn Shed
Popcorn Shed was founded by two cousins (Laura Jackson and Sam Feller) who, after spotting a gap in the market, gave up their corporate city jobs to experiment with fancy popcorn flavours. They have been known to blow up a popcorn machine in their early experiments but have now perfected popular flavours such as Salted Caramel and Pecan Pie – both up for the Great New Idea Award.

Self-professed ‘Kernel-In-Chief’ Laura says, “We finally hit on a winning formula, and so many requests followed from friends and family that we ended up storing it in the garden shed. Our families started calling it the Popcorn Shed, and that’s how we named our business.”

Their secret family recipe is kept under lock and key at their ‘Shedquarters’, but Laura and Sam are passionate about sharing their resulting gourmet creations with the world. Handmade in small batches and packed in cleverly designed shed-shaped boxes, Popcorn Shed Gourmet Popcorn is available online and in various outlets, including Harrods.

“This is our first time exhibiting at Farm Shop & Deli Show.” Laura says, “We’ve heard great things and we’re really looking forward to it!” Pop to their Stand No. J110.

Coffee Logs by bio-bean Ltd.
Coffee Logs are carbon neutral briquettes made from recycled coffee grounds. Launched last October, each log is made up of grounds from 25 cups of coffee. For use in wood burners, chimneas and open hearths, they burn longer, hotter and cleaner than wood and all for less money. They produce a pleasant woody smell when they burn – so you get all of the benefits of a clean, green, high-performance biofuel without your home smelling like a coffee shop.

bio-bean founder and CEO Arthur Kay came up with the idea while studying architecture at UCL. He was designing a sustainable coffee shop when he realised that large quantities of waste coffee grounds are produced all over the UK. He had the idea of converting this waste stream into energy and discovered that coffee waste contains lots of energy. Three years on and bio-bean have built the world’s first coffee recycling factory in Alconbury, Cambridgeshire where waste grounds are recycled into Coffee Logs.

In the past two years alone, bio-bean have won numerous awards including the SRA Food Made Good Sustainable Innovation Award 2016, Virgin Media Business VOOM 2016 and Finance for The Future Innovative New Idea award 2015. The Great New Idea Award 2017 could be their next.

Pippa Henderson, Marketing and Communications Executive, said: “The team at bio-bean are really excited for the Farm Shop and Deli Show 2017. It will be a fantastic opportunity to talk about our amazing product, Coffee Logs, start more conversations with stockists and partners and discover some of the best farm shop and deli products the country has to offer.” Find them at Stand M111.

Fori Bars
Described as “the love child of premium jerky and a top-notch granola bar,” Fori bars are meat-based snack bars for the modern hunter-gatherer. Launched in winter 2016, the protein-bar-with-a-twist combines high-quality meat with fruit and seeds and comes in Piri Piri Chicken, Moroccan Lamb and Chilli Beef varieties.

Based in Wales, the company name Fori comes from the Welsh verb, fforio, which means to explore. It is also a derivative of forage. And with a mission to change the way people snack or forage for the better, Fori founder, Carl Austin says, “We use organic apricots and dates, to avoid sulfites and sorbates. We also use cranberries infused with natural pineapple juice.”

Fori bars are the ultimate explorer snack bringing a new approach to old recipes - recipes that the native Americans created, food that Shackleton ate on his voyages and that explorers have eaten for hundreds of years. They are a Great New Idea contender with a rich heritage. Venture to their Stand No. J90.


Whether they’re up for an award or not, the 2017 Farm Shop & Deli Show exhibitors are ready to showcase their products with gusto. There is something for everyone. From honeycombs in a crate to frozen rosé wine popsicles, cutting-edge display lighting solutions or the ultimate pork pie, Birmingham really is the place to discover new brands and passionate producers.

Julian Abel, Managing Director of no-nonsense cooking sauces Nowt Poncy® says, “As a start-up company we’re really excited to be exhibiting at our first major exhibition. We want the buyers and deli owners to understand that to get the best flavours and textures simple is sometimes best, especially when our sauces are also vegetarian, vegan and carnivore friendly AND they are certified gluten free too. The fact that we can spread the word about our products at The Farm Shop & Deli Show is just fantastic.”


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Issued on behalf of the Farm Shop & Deli Show by Digital Blonde Ltd. For more information about the event or to arrange interviews with organisers, speakers or exhibitors please contact or call 07966 549619.