Back for its seventh year, the Farm Shop & Deli Show returns to the NEC in Birmingham from 24th to 26th April 2017 with a whole host of speakers, stands and awards for food retailers to explore. The 2017 show is set to be the biggest yet with over 450 exhibitors on hand to showcase their food, drink, gifts and equipment products.


There will be a wealth of experienced and stimulating speakers, offering insight into industry trends as well as sharing business inspiration and advice. Farm Shop & Deli Live will be the place to learn how to maximise profits whilst embracing innovation, all chaired by renowned chef, broadcaster and writer, Richard Fox. Known for his passion and industry expertise, Richard will guide audiences through a programme of exciting live sessions and thought-provoking debates.

Visitors to the opening day of the show can witness Tom and Henry Herbert from Hobbs House Bakery as they divulge their trade secrets. The famous baker duo will share their success story and the recipe for their mouth-watering sough dour, whilst revealing insightful tips for retailers from their own Hobbs House stores.

Building relationships with customers is vital for small food retailers and author, BBC Apprentice candidate and TV presenter, Saira Kahn is perfectly placed to share her knowledge on how to get customer engagement right.

Paul Hargreaves CEO of Cotswold Fayre, will show visitors how to harness people power. His session will explore how to build a workplace community, get Millennials onside and empower teams so retailers can hold onto their top talent.

Patricia Michelson, the Founder and Director of La Fromagerie in London will also take to the stage. La Fromagerie in Marylebone is famed for its cheeses and in her session, Patricia will demonstrate how local stores can maximise sales through a superior display.

Melissa Cole, award winning beer writer and sommelier will talk about the do’s and don’ts for creating the ultimate craft beer with her interactive tasting session, whilst Richard Fox cooks up some deli classics for the perfect combination.


The show will once again play host to The Farm Shop & Deli Awards. These prestigious awards recognise independent retailers selling regional fresh farm produce or with a deli counter. Categories include Baker, Butcher, Cheesemonger, Fishmonger, Delicatessen, Greengrocer, Market, Village Store and the ever-increasing Online Business.

The awards are chaired by broadcaster and writer, Nigel Barden and his panel of judges will reward the highest levels of customer service, product knowledge, initiative, innovation and community involvement.


Innovation is at the heart of this event as the Farm Shop & Deli Show showcases concepts and creations in ingredients, equipment, drinks, products and digital tools to aid customer service, inspire and boost profits. Visitors will be able to touch, taste, try and talk to the exhibitors to see how they can grow their business.

Innovation is a strong theme running across the event. Retailers are recommended to check the show’s website to see all the exciting new launches in the line-up for this year’s Great New Idea award. With just under three months to go, Great New Idea contenders already causing a buzz of anticipation include;

Clear Skin Herbal Tea from Cindy’s Tea Ltd which claims to be a great all round tonic for your skin. Low Sugar Brownies, Blondies, and Greenies from Adonis Smart Foods which were created in response to a lack of low sugar snacks and contain mainly nuts, seeds and fibres. Marienburg Premium Oak Lump Charcoal which is 100% organic charcoal made from oak and ash tree wood. Prior to manufacture wood is dried in natural conditions for several months with no chemical additives used. Raisthorpe Oak-Aged Yorkshire Gin which takes mineral water from an ancient spring in Raisthorpe and then distils this with fresh botanicals and watercress.

The Great New Idea contenders can be voted for at All the 2017 exciting new ideas and technologies will be put to the vote in the Great New Idea competition, with show attendees and an expert panel deciding on the best new concept.

The Farm Shop & Deli Show is the perfect place to find inspiration, learn about the latest trends, source products and suppliers or simply network with friends and colleagues.

Online registration is open at and a visitor badge will gain additional access to The Forecourt Show and the National Convenience Show which run alongside. The show is supported by FARMA and The Giftware Association.


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Issued on behalf of the Farm Shop & Deli Show by Digital Blonde Ltd. For more information about the event or to arrange interviews with organisers, speakers or exhibitors please contact or call 07966 549619.