What can our overall Farm Shop & Deli Awards ‘2018 Retailer of the Year’ win?
Through the extensive marketing and social media campaigns run during the entry stage, entrants to the 2018 Awards can benefit from exposure to over 14,000 viewers to the Awards website, Twitter and Facebook pages - which increases through the finalist and then the winners stages.
In addition to the above extensive coverage, Farm Shop & Deli Awards are pleased to announce their Retailer of the Year winner can also win...
A two page ‘Spotlight’ feature in The Grocer publication
As media partner to the awards, The Grocer is a multi award winning, premier weekly magazine for the biggest industry in the UK - the food and drink retail sector. The Grocer caters to the entire industry, from directors of the large multiples to independent retailers, enjoying strong readership among growers, food processors and manufacturers, as well as key opinion formers and the national media.
Moreover, the winner will also receive...
A personalised social media workshop, from food-specialist agency DIGITAL BLONDE
The session will be run by Digital Blonde’s founder Karen Fewell, who also heads up The Food Marketing School. As a regular speaker and columnist on food and marketing, Karen has 20 years’ experience in the sector and has worked with an impressive list of brands.
The specially designed session will cover all social media channels and recent updates to these, identifying opportunities and ensuring you’re making the most of them. In this bespoke workshop, you’ll review current activity and discuss tactics to help reach your target audience. Karen will also cover marketing to the generations and how you can appeal to those who’ve never known life without a smartphone, without alienating your Generation X and Baby Boomer customers.
Your time with Digital Blonde will even include how to incorporate psychology into your marketing and social media communications. You’ll come away with an enhanced understanding of consumer decision making and how to use these insights to drive footfall and increase sales.
PLUS, Additional exposure through Farm Shop & Deli Awards ‘winners campaign’
Farm Shop & Deli Awards will also promote the finalists and winners online and through press activity, as well as providing them will the tools to promote their achievements with their local press and customers.
Last year our category and regional winners received exposure to over 29,000 website, social media and print readers and visitors, with our Retailer of the Year receiving a great deal more! But don’t just take our word for it...
“The awards help to promote businesses like ours, so it is important to be involved. Also, aside from the huge amount of free marketing and publicity to tap into, the awards provide novel ways to interact with customers - encouraging them to vote is always a fun ‘competition’ between staff!”
Delifonseca, Food Hall of the Year winners 2018
“Make sure you enter the awards, it’s a really wonderful event. Dealing first hand with the team – they’ve been so very professional from the initial contact to the final information and how they interact on Social Media, with your customers and local suppliers. If you have a small business and are looking to get on the map, these are the people you want to talk to as they know what they’re doing.”
James Cunningham, Director, Cunningham Butchery and Food Hall, Butcher of the Year and Northern Ireland winner
“I recommend entering the Awards. In the build up to the final we’ve had great PR in both local publications and food magazines which is great for companies.”
Victoria Robertshaw, Co-owner, Keelham Farm Shop. Farm Shop of the Year Large Retailer, North East Winner and overall Farm Shop & Deli Retailer of the Year
"We have been getting lots of publicity locally as a result of our win(s). So good for our little community shop – we have lots more ideas in the pipeline which we look forward to putting into practice. It was good, too, to meet the other finalists and exchange experiences and ideas.”
Rhian Jones, Shop Manager & Gina Povey from Siop Pwllglas Community Shop, 2017 Award winners