Through the extensive marketing and social media campaigns we run during the entry stage July to October, entrants in 2019 benefited from exposure to over 26,000 viewers to the Awards website and a reach of over 11,500 Twitter and Facebook followers/likes, with entrants being mentioned on Social Media as they submitted their entries. This exposure increased through the finalist and then the winners stages.
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Here's what our 2020 retailer of the Year can win
In addition to the above extensive coverage, Farm Shop & Deli Awards are pleased to announce their Retailer of the Year 2020 winner will also win:
1. CONSUMER CAMPAIGN TO SHOWCASE YOUR BUSINESS IN YOUR REGION
Once announced, Farm Shop & Deli Awards will profile the Retailer of the Year through local PR and Social Media opportunities.
2. EXPOSURE THROUGH FARM SHOP & DELI AWARDS ‘WINNERS CAMPAIGN’
Farm Shop & Deli Awards will also promote the winners online and through industry press activity. Last year our category and regional winners received exposure to over 44,500 website, social media and print readers and visitors, with our Retailer of the Year receiving a great deal more!
3. WINNERS VISIT AND VIDEO/PHOTOGRAPY SHOOT
Shortly after your win some members of the Awards team and judging panel will come and visit your business for a fun and interactive day to learn more about your business and staff. We will also invite journalists to come and join us.
During the visit our film crew will take photographs of you and your team, record interviews and film around your business to produce a 3 minute ‘Meet our winner’ video. This will be hosted on our Awards website, promoted on Social Media and be shown at the following year’s Awards finals at the heart of Farm Shop & Deli Show.
This will also be used in future Awards entry marketing campaigns. Why not take a look at some examples of our winners videos here .
4. PRESENTATION OF THE NEXT RETAILER OF THE YEAR AWARD
Our current title holders are invited back to the winners’ announcement for the following year’s finals at Farm Shop & Deli Show. In addition to your video being played to an audience of over 150 finalists, judges and show visitors, you will have the honour of passing on the accolade to the next winner.
5. JOIN OUR AWARDS JUDGING PANEL
All our previous Retailer of the Year winners have gone on to become integral members of our judging panel, enjoying continued involvement with the Awards, and subsequent exposure.
Being a judge involves online scoring during October, face-to-face deliberations at our ‘judging day’ in November, invitation to attend all future Awards finals as well as future winners visits and, of course, the opportunity to drive forward how these Awards can continue to support our speciality retailers.
6. A CHANCE TO PARTICIPATE IN FUTURE CONTENT AT FARM SHOP & DELI SHOW
Winners and judges are invited to take part in the content for Farm Shop & Deli Shows, providing an opportunity to be profiled within the live events programme.
But don't just take our word for it...
“Nigel and the Awards do so much for local producers and retailers like ourselves. They really raise awareness and help us greatly with our marketing and getting our history and story across. It’s great when your suppliers are talking to you and congratulating you on your win, and they respect the awards. There are many awards but not many with the prestige of Farm Shop & Deli Awards and the Show. This is a massive deal and good for a small family run business like ours.”
James Cunningham, Managing Director, Cunningham Butchers, Northern Ireland winner 2019
"Even if you don’t win, the fact that you will be judged by your peers in the industry will help you improve your own business. If you win then you are going to get an amazing uplift in trade and recognition from suppliers who you didn’t know of before will be beating a path to your door to bring you more exciting things for you to sell.”
Michael Baker, Managing Director, Bakers and Larners of Holt - Food Hall of the Year and East Anglia regional 2019
“The awards themselves are fantastic in respect of each individual store to put their case across and be voted for by their customers. Because it's a joint award with customers and entries, it’s a true award and one of the best in the industry.”
Andreas Georghiou, Owner, Andreas of Chelsea Green – Greengrocer of the Year 2019
“We decided to enter the awards as they’re a well recognised competition and the credibility that comes with winning can have a great impact – I can’t wait to go and wave the flag and show our customers what we have won.”
Emma and Rupert Evans, Denstone Farm Shop, 2018 Farm Shop Large Retailer and Midlands regional winners.
“It feels wonderful. I can’t tell you what a difference it has made to our business. The publicity with TV, local radio, newspapers and the well wishes from our customers. Wonderful for the business, wonderful for the town and just great for the team!”
Andrew Rafter, Rafters of Driffied, 2018 Greengrocer of the Year
“I would absolutely recommend entering these awards. It’s really great coverage for small independent businesses. You get to meet a lot of people and network as well.”
Lucinda Hardman and Jen Hey, Farmison & Co, 2018 Online Business of the Year and North East winners