Here's what our overall Farm Shop & Deli Awards 2019 Retailer of the Year’ won
Through the extensive marketing and social media campaigns run during the entry stage July to October, entrants benefited from exposure to over 26,000 viewers to the Awards website and a reach of over 11,500 Twitter and Facebook followers/likes, with entrants being mentioned on Social Media as they submitted their entries. This exposure increased through the finalist and then the winners stages.
In addition to the above extensive coverage, Farm Shop & Deli Awards are pleased to announce their Retailer of the Year winner also won...
A two page ‘Spotlight’ feature in The Grocer publication
As media partner to the awards, The Grocer is a multi award winning, premier weekly magazine for the biggest industry in the UK - the food and drink retail sector. The Grocer caters to the entire industry, from directors of the large multiples to independent retailers, enjoying strong readership among growers, food processors and manufacturers, as well as key opinion formers and the national media.
Moreover, the winner will also receive...
A personalised social media workshop, from food-specialist agency DIGITAL BLONDE
The session will be run by Digital Blonde’s founder Karen Fewell, who also heads up The Food Marketing School. As a regular speaker and columnist on food and marketing, Karen has 20 years’ experience in the sector and has worked with an impressive list of brands.
The specially designed session will cover all social media channels and recent updates to these, identifying opportunities and ensuring you’re making the most of them. In this bespoke workshop, you’ll review current activity and discuss tactics to help reach your target audience. Karen will also cover marketing to the generations and how you can appeal to those who’ve never known life without a smartphone, without alienating your Generation X and Baby Boomer customers.
Your time with Digital Blonde will even include how to incorporate psychology into your marketing and social media communications. You’ll come away with an enhanced understanding of consumer decision making and how to use these insights to drive footfall and increase sales.
PLUS, Additional exposure through Farm Shop & Deli Awards ‘winners campaign’
Farm Shop & Deli Awards also promote the finalists and winners online and through press activity, as well as providing them will the tools to promote their achievements with their local press and customers.
Last year our category and regional winners received exposure to over 44,500 website, social media and print readers and visitors, with our Retailer of the Year receiving a great deal more! But don’t just take our word for it...
“Nigel and the Awards do so much for local producers and retailers like ourselves. They really raise awareness and help us greatly with our marketing and getting our history and story across. It’s great when your suppliers are talking to you and congratulating you on your win, and they respect the awards. There are many awards but not many with the prestige of Farm Shop & Deli Awards and the Show. This is a massive deal and good for a small family run business like ours.”
James Cunningham, Managing Director, Cunningham Butchers, Northern Ireland winner 2019
"Even if you don’t win, the fact that you will be judged by your peers in the industry will help you improve your own business. If you win then you are going to get an amazing uplift in trade and recognition from suppliers who you didn’t know of before will be beating a path to your door to bring you more exciting things for you to sell.”
Michael Baker, Managing Director, Bakers and Larners of Holt - Food Hall of the Year and East Anglia regional 2019
“The awards themselves are fantastic in respect of each individual store to put their case across and be voted for by their customers. Because it's a joint award with customers and entries, it’s a true award and one of the best in the industry.”
Andreas Georghiou, Owner, Andreas of Chelsea Green – Greengrocer of the Year 2019
“We decided to enter the awards as they’re a well recognised competition and the credibility that comes with winning can have a great impact – I can’t wait to go and wave the flag and show our customers what we have won.”
Emma and Rupert Evans, Denstone Farm Shop, 2018 Farm Shop Large Retailer and Midlands regional winners.
“It feels wonderful. I can’t tell you what a difference it has made to our business. The publicity with TV, local radio, newspapers and the well wishes from our customers. Wonderful for the business, wonderful for the town and just great for the team!”
Andrew Rafter, Rafters of Driffied, 2018 Greengrocer of the Year
“I would absolutely recommend entering these awards. It’s really great coverage for small independent businesses. You get to meet a lot of people and network as well.”
Lucinda Hardman and Jen Hey, Farmison & Co, 2018 Online Business of the Year and North East winners