Top tips for submitting an award-winning entry

 
1. PREPARATION

Before you start your online entry, make sure you take a look at the entry questions and supporting documents needed in advance, so you can prepare everything before you log in. You can return to the online entry as many times as you like before you hit submit.

The Farm Shop & Deli Awards are FREE to enter.

For 2021 we have reduced the online entry form to now only include the below two questions:  

  •  

Tell us how you supported your customers, staff, suppliers, local supply chain and local community from March 2020 during the COVID-19 pandemic (up to 500 words)

Tell us what else makes you a worthy winner? (Not COVID-19 specific) (up to 250 words)

   Please see section 3 to find out what the judges will be looking for evidence of in your answers. 


 
2. entry process 

To commence your entry you will be asked to set up an account for the online entry system, including your contact information. Once you have completed that the following steps are required: Awards entry process

Details of the regions and categories can be found here.

Access the terms and conditions.



3. Find out what judges are looking for in a winning entry.

For 2021 the Awards are placing more emphasis on how specialist retailers have adapted their business and supported their community, staff and suppliers this year, rather than focusing on financial success.

The retailers will be judged by their region, and not category.

To help prepare your answers, please see below tips on what the judges will be looking for evidence of in winning entries: 

 

Tell us how you supported your customers, staff, suppliers, local supply chain and local community from March 2020 during the COVID-19 pandemic: 500 words

 

Top tips: The judges will be looking for evidence of some of the following activities: 

  •  

What initiatives or new services you have introduced to support staff, customers and the local community, whilst maintaining safe trading, in relation to COVID-19.

How have you engaged and communicated with your local community relating to the COVID-19 period?

Tell us about your local supply chain, and how you have supported each other.

  •  

Have you made any changes to your supply chain in relation to existing and potentially new suppliers in recent weeks?

What challenges have you faced during COVID-19, how did you overcome them?

What results you have seen / feedback have you received on existing and new initiatives?

What new initiatives (services/suppliers/product lines etc) will continue post COVID-19?

 

 

Tell us what else makes you a worthy winner? (Not COVID-19 specific): 250 words

 

Top tips: The judges will be looking for evidence of some of the following activities:

  •  

Good levels of customer experience in your shop.

Great relationships with your suppliers.

Staff development, training and loyalty.

Tell us how you support your local community, environment and area now, or what plans you have in place for the future (this could include charitable programmes, community projects, recycling and waste reduction initiatives etc).

How you have adapted your business to meet the demands/needs of your customers in the last 12 months?

Have you embraced any new technology in the last 12 months?

Tell us about any improvements to your shop or services in the last 12 months.

Can you demonstrate innovation within your business?

 


 
4. read tips on entering from previous winners

Some of the previous winners have also shared their tips on entering such as:

Awards quotes for tips page 1

 

  Take a look at more of their tips by reading our Awards’ blogs:

Awards blogs

5.  Take a look at previous winning entries to see what makes them worthy winners

Previous Retailer of the Year winning entries are available on the website, why not take a look (please note however that the entry form has changed for 2021).

Previous winners entries

6. Upload, Check then Submit

Once you are happy with your entry and have uploaded your photographs, remember to 'Complete your entry'

 

The 2021 Awards will open from 1st October 2020.