Top tips for submitting an award-winning entry


Before you start your online entry, make sure you take a look at the entry questions and supporting documents needed in advance, so you can prepare everything before you log in. You can return to the online entry as many times as you like before you hit submit.

Follow the link below to read the entry form questions:
Read the questions

2. Find out what judges are looking for in a winning entry.

Click on the image below to watch our handy videos on what our judges look for:

What judges look for button

3. read tips on entetring from previous winners

Some of the previous winners have also shared their tips on entering such as:

“My advice is don’t be afraid to enter the awards. Tell the judges who you are, what you do, what sets you apart, what values you have in your business, what makes your customers come to your shop. Be honest, tell them your true story.”

“My advice to those considering entering is just do it. Make sure you put some time aside to sit down and work your way through the entry form. It can seem a little a little daunting when you look at it but it really just sums up what you do, and what you love about what you do. Write it from the heart and submit.”

“My advice to those thinking of entering is just get on with it. Do think about your entry though, try to really distil what you do very clearly for the judges.”

"Its important to be proud of what you do and not hide your light under a bushel."

"Really think about what it is your business brings to the sector and let the passion for what you do shine through!"

"Look at what you do for customers, staff, the local community and the local economy and highlight all your achievements, as well as your plans for the future."

Take a look at more of their tips by reading our Awards’ blogs:

Awards blogs

4.  Take a look at previous winning entries to see what makes them worthy winners

Previous Retailer of the Year winning entries are available on the website, why not take a look:

Previous winners entries

5. Upload, Check then Submit

Once you are happy with your entry and have uploaded your photographs, remember to hit SUBMIT to complete the entry.

The 2020 Awards entries opened in July 2019 and closed on 20th September 2019.