CATEGORY DEFINITIONS

Awards are for an individual shop or business unit. If your business has more than one store/unit (e.g a chain of bakeries or butchers), and you wish to enter more than one, then please ensure you identify the business name and store/branch clearly on the entry form. You will then be required to submit an individual entry form for each additional store. Please note that you can only enter a store into one category and you are only permitted one entry form per store.

 

Baker

A retailer who produces and sells flour-based goods baked in an oven such as bread, cakes, pastries and pies. Bakeries can double-up as cafés serving drinks and snacks to customers, alongside baked goods, to eat-in or takeaway. 

 

Butcher

A fully-trained professional who performs both primary and secondary butchery to prepare fresh cuts of meat for sale to the public. Butcher’s shops often also offer meal accompaniments (from deli-style cheese to fresh vegetables and herbs) but focus on a wide variety of meat cut to order. 

 

Cheesemonger

A retailer with an in-depth working knowledge of storing, preparing and selling cheese, and other dairy products – often with a strong locally-sourced offer. Cheesemongers also often sell accompaniments such as chutneys, sauces and crackers. 

 

Delicatessen

A shop which offers a variety of high-quality speciality foods from around the world (though often with a local focus) which require little or no preparation on the part of the customer. These can include cheese, salads and charcuterie – and often coffee – which can be taken home, or consumed on-site if the store has a seating area. 

 

Farm Shop - Large Retailer

A retail space, greater than 3,000ft, that is set in or nearby a farm which sells fresh products grown, picked or reared on the farm itself or from specialist producers in the local area. Products can include everything from meat, fish and cheese – and the shop may include a café area.

  

Farm Shop - Small Retailer

A retail space, 3,000ft or less, that is set in or nearby a farm which sells fresh products grown, picked or reared on the farm itself or from specialist producers in the local area. Products can include everything from meat, fish and cheese – and the shop may include a café area.

  

Fishmonger

A specialist retailer with an expert working knowledge of storing, preparing and selling fish, crustaceans and general seafood, often alongside accompaniments including herbs and condiments.

 

Food hall

A retail space, usually part of a larger store, dedicated to selling fresh and prepared food to eat-in or takeaway. To be eligible for the awards the food hall should include a large proportion of farm-sourced items and/or speciality deli food.

 

Greengrocer

A retailer with an expert working knowledge of storing, preparing and selling fresh vegetables and fruit. Their selection can also include a range of ambient / chilled food and drink.

  

Market

An indoor or outdoor retail space (often in a public area like a car park or street) which brings together a range of different independent traders selling a variety of farm-sourced, fresh or deli produce. They can operate on regular days each month, or open more occasionally. Entries by individual market only.

 

Newcomer

A retailer from any of the twelve Awards categories, whose business opened 1st April 2015 or later. Entrants will be automatically submitted into this award category from their response to the online entry form, and the finalists/winner will be selected by the judges at the face-to-face judging day.

 

Online business

A food business that sells and delivers farm-sourced fresh or deli produce direct to consumers through a dedicated website or other online platform.

 

Village store / local shop

A retail space, often operating in a rural location, which serves the local community by selling a wide variety of farm-sourced, fresh or deli produce, alongside other useful services.