Benefits of entering

The Farm Shop & Deli Awards are a fantastic way for specialist retailers in the food and drink sector to showcase all the great work you and your team are doing nationally and with your local customers.


How has winning helped Cannon Hall Farm Shop


They are FREE to enter but can bring great rewards. All you need is the time to prepare and submit your answers.

Here's just a few benefits you can gain from entering:

Raise your profile within the industry

Our comprehensive marketing and PR campaign means you can benefit from exposure and generate positive PR across industry and regional publications. Plus our judging panel of industry experts and journalists will evaluate and discuss your entry.

Benefit from our unique audience reach

Our Awards website delivered over 26,600 unique viewers to our entrants, finalists and winners pages from July 2018 to April 2019. Plus our Twitter and Facebook audiences reach over 11,700 followers/likes and the 2019 Awards social media campaigns had a potential 4.8 million impressions from July 2018 to April 2019.

Engage with your community...

Throughout the awards process the team will equip you with the tools and support to promote your entry, and success in the awards, to your community and region including window stickers, online banners and individual press releases.

...And your customers

The consumer voting stage (September to October) is a fantastic way for you to engage with your customers and get them involved by voting for you online (with a chance for one lucky voter to win a food hamper in our prize draw). You will be provided with voting postcards to promote your entry to your customers. Our 2019 Awards recieved over 5,400 consumer votes!

Receive invaluable feedback from the judges and your customers

As part of the judging process, comments from the judges and consumer voting are collated and evaluated. If requested, these are then supplied to entrants once the Award’s finals have taken place, providing invaluable and constructive feedback.

Network with your peers 

As the winners announcement being held at Farm Shop & Deli Show, providing a great opportunity to network with like-minded speciality retailers, meet producers who can support your business, find innovation and gain insights and advice from speakers.

Celebrate your success 

Winners will be presented with their award and certificate and receive online banners & logos as well as window stickers to enable you to promote your achievement. In addition, our Retailer of the Year receives on-going exposure through videos, visits and continued promotion on website and can win additional prizes.

Plus, our overall Retailer of the Year winner will be promoted in our consumer campiagn to showcase your business in your region!

Take a look at what you can win:


Join the Farm Shop & Deli Awards judging panel

And it doesn’t stop with the win...the Retailer of the Year is invited to join our judging panel.


hear from previous winners on the benefits of entering

“By winning the Awards we have been approached by different suppliers that we wouldn’t have known about. We’ve had exposure in newspapers, local, and customers coming in congratulating us on winning such a top award.”
Caroline Glover, Manager, Cannon Hall Farm Shop, winner Retailer of the Year 2019

“It was well worth entering the Awards. We’ve had so much exposure, it’s a really high profile Award and we’re delighted to win it. I think they are very important, they are really useful in promoting and marketing your business.”
Richard Nicholson, Director, Cannon Hall Farm Shop, winner Retailer of the Year 2019

“It’s the first year we’ve entered and we hadn’t realised how big it would be. We came down today and it is massive, it’s been great.”

Mark Smyth, Shop Manager, Elderslie Butchers – Butcher of the Year and Scotland regional 2019

"Our win was posted on our social media as soon as the award was announced and within minutes it had featured on several Welsh online media and radio stations. BBC Cymru interviewed my shop supervisor a few days later and we had several papers run a feature on our award."

Graham Webster, General Manager Rhug Farm Shop, Wales regional winners 2018


"Even though customers, suppliers and producers tell us we are great and we work hard, to be nationally recognised by an independent body that looks at everything is what makes us feel like we are better - to have other people say you are doing a good job.”
Alice and Ian Evans, Owners, Broad Bean Delicatessen – Delicatessen of the Year 2019

“I really do think everyone who took part should look back - with huge, HUGE satisfaction - over the last ten/twenty years at how we have all transformed food retail in this country. There have always been wonderful stories to tell, but now just about everyone is hearing about them - loud and clear, thanks to those such as the knowledgeable and dedicated judges on the team at the Farm Shop & Deli Awards”.
Callum and Debbie Edge, Owners Edge & Son, 2018 Farm Shop & Deli Awards Retailer of the Year