CATEGORY DEFINITIONS

Awards are for an individual shop or business unit. If your business has more than one store/unit (e.g a chain of bakeries or butchers), and you wish to enter more than one, then please ensure you identify the business name and store/branch clearly on the entry form. You will then be required to submit an individual entry form for each additional store. Please note that you can only enter a store into one region and you are only permitted one entry form per store.

 

Baker

A retailer who produces and sells flour-based goods baked in an oven such as bread, cakes, pastries and pies. Bakeries can double-up as cafés serving drinks and snacks to customers, alongside baked goods, to eat-in or takeaway. 

 

Butcher

A fully-trained professional who performs both primary and secondary butchery to prepare fresh cuts of meat for sale to the public. Butcher’s shops often also offer meal accompaniments (from deli-style cheese to fresh vegetables and herbs) but focus on a wide variety of meat cut to order. 

 

Cheesemonger

A retailer with an in-depth working knowledge of storing, preparing and selling cheese, and other dairy products – often with a strong locally-sourced offer. Cheesemongers also often sell accompaniments such as chutneys, sauces and crackers. 

 

Delicatessen

A shop which offers a variety of high-quality speciality foods from around the world (though often with a local focus) which require little or no preparation on the part of the customer. These can include cheese, salads and charcuterie – and often coffee – which can be taken home, or consumed on-site if the store has a seating area. 

 

Farm Shop - Large Retailer

A retail space, greater than 3,000ft, that is set in or nearby a farm which sells fresh products grown, picked or reared on the farm itself or from specialist producers in the local area. Products can include everything from meat, fish and cheese – and the shop may include a café area.

  

Farm Shop - Small Retailer

A retail space, 3,000ft or less, that is set in or nearby a farm which sells fresh products grown, picked or reared on the farm itself or from specialist producers in the local area. Products can include everything from meat, fish and cheese – and the shop may include a café area.

  

Fishmonger

A specialist retailer with an expert working knowledge of storing, preparing and selling fish, crustaceans and general seafood, often alongside accompaniments including herbs and condiments.

 

Food hall

A retail space, usually part of a larger store, dedicated to selling fresh and prepared food to eat-in or takeaway. To be eligible for the awards the food hall should include a large proportion of farm-sourced items and/or speciality deli food.

 

Greengrocer

A retailer with an expert working knowledge of storing, preparing and selling fresh vegetables and fruit. Their selection can also include a range of ambient / chilled food and drink.

 

Online business

A food business that sells and delivers farm-sourced fresh or deli produce direct to consumers through a dedicated website or other online platform.

 

Village store / local shop

A retail space, often operating in a rural location, which serves the local community by selling a wide variety of farm-sourced, fresh or deli produce, alongside other useful services.

Or if you are a local, artisan outlet (such as ice creamery) you are welcome to enter this category.