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Farm Shop & Deli Show brings together hundreds of speciality suppliers for you to meet, and exciting new products to touch and taste.

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Be the first to find out about new and exciting products and have the opportunity to try before you buy.

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Learn to maximise your profit & understand key industry trends in Farm Shop & Deli Live.

Britains Best Loaf

Official Sponsor:

Rank Hovis RGB 2015


Last year Britain’s Best Loaf, sponsored by Rank Hovis, took place at the Farm Shop & Deli Show, held at the NEC in Birmingham on 18 April. Industry veteran Colin Lomax headed up a team of professional judges in the competition, which has captured the hearts of real craft bakers. 

Categories in the competition include White, Wholegrain, Sourdough and Innovation. And for 2016 we added a further category  – Gluten Free – which is one of the fastest-growing sectors in the bakery market.  In 2014 and 2013 the award for the overall Britain’s Best Loaf was won by Lee Smith, owner of Bexhill Farm Kitchen in East Sussex.

Martyn Leek, editor of British Baker, said: “I am delighted that Britain’s Best Loaf is returning in 2016 and that it will take place at such a marvellous exhibition as the Farm Shop & Deli Show at NEC in Birmingham. This competition is aimed at professional bakers and so, understandably, the standard of the loaves to judge was extremely high. In past years the Sourdough category has led the way in terms of entries, but in 2016 I am sure the Gluten-Free category will be up there as well.”

Find out more about the competition at


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